ChatGPT, Claude, Bing, And Bard on Social & E-mail

This text is the third in my three-part AI Showdown sequence, a contest during which I put the highest generative AI chatbots—ChatGPT, Claude, Bing Chat, and Bard—to the take a look at for a content material advertising use case.

Within the first piece, I launched the AI Showdown contenders, protecting how I exploit them, what I see as their weaknesses, and the way you may use every instrument for content material advertising functions.

Within the second piece, the showdown started. I walked via the method of asking ChatGPT, Claude, Bing, and Bard to write down a weblog submit on a content material advertising matter.

Trace: I used to be shocked on the final result!

On this article, the ultimate within the sequence, I share the remainder of the showdown, during which I’ve the AI chatbots create social media posts and an e mail designed to guide readers to click on in and skim the weblog submit from the AI Showdown, Half 2.

Let’s dive proper in.

Writing social media content material to advertise a weblog submit

On this a part of the experiment, I requested the chatbots to create social media posts.

I didn’t need them to lose sight of the directions from earlier conversations, so I prefaced my request for the posts with this textual content:

Are you able to now write the social media posts to drive folks to this weblog submit? I would like one submit every for LinkedIn, Twitter, Fb, and Instagram. Advocate photos and incorporate hashtags and emojis the place acceptable.

Let’s see how every chatbot carried out.

ChatGPT’s social posts

At first, ChatGPT supplied me with CSS and different types of code for the social media posts.

That’s not what I wished, so I requested it to rewrite with out code.

Analyzing ChatGPT’s social posts

In reviewing ChatGPT’s outputs, right here’s what I discovered:

  • The hashtags #innovation and #management don’t match the content material.
  • ChatGPT ought to know that we will use a couple of emoji per submit.
  • ChatGPT additionally overpromises within the social posts. As an example, it refers to 10 ingenious concepts, however I noticed no ingenuity.
  • The phrase leverage is simply too formal and stuffy for social media content material; I exploit it in my writing solely when discussing exerting pressure with a lever—or the TV show.

General, I gave ChatGPT a passing grade—maybe a B-minus. It’s not an “A” or presumably even a “B.” However I may work with the content material, enhancing it and enriching it to make it higher.

Now, let’s see how Claude’s social content material turned out.

Claude’s social posts

Claude jumped proper in and supplied its social content material in seconds.

Analyzing Claude’s social media posts

Maybe Claude completed so quick as a result of the content material was sparse. Listed below are my different findings:

  • Claude appears to have used Twitter’s character depend for all social platforms, because the posts are quick.
  • Emoji utilization is sparse; hashtags are few.
  • Claude pulls out the we voice whereas the weblog submit makes use of the I voice.
  • All Claude’s graphics options contain gentle bulbs; I anticipated extra creativity right here.

Claude disillusioned me. The mannequin is meant to be extra business-savvy than the others however did not dwell as much as its repute.

Subsequent up—Bing Chat.

Bing Chat’s social posts

Bing Chat blew me away with its weblog submit. Wouldn’t it do the identical with its social posts? I used to be keen to search out out.

Analyzing Bing’s social media posts

I used to be instantly excited by the dimensions of Bing’s response; it took three screenshots to indicate all of it to you. Different findings:

  • Apart from its Instagram submit, Bing didn’t use emojis. It additionally didn’t use hashtags.
  • The size of Bing’s posts appears proper on the right track, with LinkedIn and Fb permitting for extra content material and Twitter/X requiring simply 280 characters.
  • With heat, passionate phrases like, I’d love to listen to from you, Bing’s social posts really feel extra human than the opposite chatbots’ posts. Such ardour additionally makes Bing’s posts really feel like an precise content material creator who cares about their work wrote them, whereas the opposite AIs’ social posts really feel as if a time-strapped assistant who’s simply doing their job did.
  • I really like the Twitter graphic suggestion for a meme of a person a clean paper with the caption, Me attempting to provide you with new content material concepts. That picture will resonate with content material creators.

General, I used to be shocked by and pleased with Bing’s output. Coming into this experiment, I thought of Bing to be third on the usefulness hierarchy, with ChatGPT on high, adopted by Claude after which Bing and Bard. However Bing supplied the very best weblog submit draft, and it received once more with its social posts. Would Bing take residence the crown? You’ll quickly discover out.

First, although, take a look at Bard’s outcomes.

Bard’s social media posts

Bard has been an underperformer in each manner and each experiment. Let’s see if it might probably create strong social media content material.

Analyzing Bard’s social media posts

Bard hit one excessive be aware with its social content material as a result of it was the one chatbot to recommend headlines for its social posts. And people headlines are good as a result of they communicate to the advantages readers need—leads and gross sales.

Listed below are my different ideas about Bard’s efficiency:

  • Bard used only one emoji—a lightbulb. And it was for Twitter. In my feeds, emojis are extra prevalent on LinkedIn, Instagram, and Fb.
  • For Twitter, the physique content material is poor, as is the suggestion so as to add a brief video or GIF because the picture. Extra particulars, please!
  • The Fb physique copy leaves a lot to be desired. I am a content material marketer—the audience for the content material—and wouldn’t click on to learn content material promising primary tips about methods to analysis business traits and the like.
  • Bard didn’t create a carousel submit for Instagram—a missed alternative.
  • The physique content material is simply too quick general, particularly for LinkedIn, Fb, and Instagram, which permit way more copy than Twitter.

General, Bard did what it’s at all times completed for me—fell flat.

Which gen-AI chatbot received the social media submit showdown?

And the winner of the social media a part of this competitors is… Bing Chat.

Though I anticipated ChatGPT to stroll away with the social media content material trophy, Bing Chat shocked me by popping out on high, primarily on account of its capability to write down with ardour, making it sound extra human—or at the least extra like this human.

Which instruments adopted?

  1. Bing Chat, first place
  2. ChatGPT, second place
  3. Claude, third place
  4. Bard, fourth place

Now, let’s see how the chatbots carried out with the ultimate ingredient of the AI Showdown—an e mail to drive site visitors to the weblog submit.

Writing an e mail to advertise weblog content material

As with the social posts, once I requested the chatbots to write down the e-mail, I gave them the identical directions:

Nice! Now, are you able to write the textual content of the e-mail? I’ll ship it to my tribe. The objective of the e-mail is to drive folks to the weblog submit.

Let’s take a look at their outputs.


ChatGPT’s e mail got here in at 194 phrases, size for my record of busy executives and enterprise house owners.

Analyzing ChatGPT’s e mail

ChatGPT considerably redeemed itself in my eyes as a result of all my suggestions was optimistic:

  • I just like the curiosity-piquing topic line.
  • The primary two paragraphs are what I name “warm-up” textual content. I may take away it with out harming the message.
  • “The cursor blinking again mockingly”—a pleasant present of perspective that makes the e-mail really feel as if it got here from a human.
  • ChatGPT used bullet factors to tease what’s within the weblog submit, tactic.
  • ChatGPT additionally created an enticing sign-off: “To crafting magical content material experiences”; I would depart that in if I have been sending the e-mail.

Nevertheless, the general e mail is meh—common. There’s nothing offensive about it, however nothing nice, both.

Let’s see how Claude did.


Claude’s e mail was additionally a short-enough size for busy readers.

Analyzing Claude’s e mail

Claude’s e mail left me holding a blended bag.

  • The topic line—Unlock Content material Ideation—puzzles me. Why ideation? Who speaks that manner?
  • I just like the salutation—Hey associates. It’s nice and private however could be much more so if it have been within the intimate singular—Hey, good friend.
  • Claude will get to the purpose within the first sentence: I simply revealed a brand new weblog submit I believe you’ll love. (I wouldn’t be so daring as to say love although; like would do it for me.)
  • I dislike the important pathways language, which Claude additionally used within the weblog submit.
  • Claude did a terrific job of creatively highlighting distinctive the reason why the reader may need to learn the submit—to develop considerate evergreen content material, uncover inspiration via curation, or inject creativity into your editorial calendar.
  • I additionally like how Claude wraps the e-mail by asking the reader to let me know what they suppose and providing to brainstorm content material concepts.
  • I don’t like chat quickly as a detailed, although, as a result of it’s unlikely that I’ll be chatting with greater than a handful of individuals from my record.

Regardless of a number of negatives, Claude’s e mail nonetheless comes out on high over ChatGPT’s. I desire its brevity, creativity, and tone.

Let’s see how Bing Chat carried out.

Bing Chat

After Claude’s e mail, I questioned if Bing could be about to lose the lead, having received each the running a blog and social media parts of the AI Showdown.

Additionally, as a result of Bing’s e mail is double the phrase depend of ChatGPT’s and Claude’s, I questioned whether or not the additional phrases could be price it.

Analyzing Bing’s e mail

Bing’s e mail has execs and cons:

  • Professional: I like the topic line; it’s clear and concise.
  • Professional: The writing type is pleasant and conversational.
  • Con: Bing misspoke in saying readers study methods to do the bulleted objects; they don’t.
  • Professional: The bulleted objects will let readers know whether or not to click on in.
  • Con: I’m by no means one to finish a listing with And way more, exclamation!
  • Con: I additionally don’t just like the What are you ready for? language.
  • Professional: I like Bing’s closing, To your content material success.
  • Professional: Bing invitations readers to answer the weblog submit and to guide an exploratory name.

To reply my query from earlier, sure. The additional phrases from Bing have been price it. Even so, I nonetheless thought of Claude within the lead as a result of its e mail was shorter and extra personable.

Now, let’s flip our consideration to the ultimate contestant within the last competitors of the three-part AI Showdown sequence.


Bard’s e mail was the lightest, coming in at 149 phrases. Have been these phrases helpful?

Analyzing Bard’s e mail

No, I didn’t deem Bard’s phrases helpful. Right here’s the remainder of my suggestions:

  • Bard pulled within the enhance leads and gross sales language from the social posts, which is sweet; maybe I’d tweak the topic line so these phrases got here first.
  • I don’t like how Bard merely listed all 10 matters as bullet factors; it’d be higher to record three or 4 and supply extra element for every as a result of I crave specificity. I discover it’s usually higher to share extra particulars about fewer issues than fewer particulars about extra issues.
  • The e-mail doesn’t do job of promoting the weblog submit, which is sensible as a result of Bard’s weblog submit was not price promoting.

Bard, not surprisingly, lived as much as my expectations of coming in final place.

Which generative AI chatbot received the email-writing problem?

Though Bing and ChatGPT have been nearer opponents than they have been within the blog-post and social-post writing challenges, neither pulled forward of Claude. Claude wins first place this time, for all the explanations I outlined.

  1. Claude, first place
  2. Bing, second place
  3. ChatGPT, third place
  4. Bard, fourth place

However which AI chatbot received general? There have been 4 contestants, every performing three duties. Let’s have a look.

Abstract: The winners and losers

On this three-part sequence, I requested ChatGPT, Claude, Bing Chat, and Bard to write down a weblog submit, together with social media content material and an e mail to drive readers to that submit.

To find out the general outcomes, I assigned factors to every placement. The winner of a person problem would obtain 4 factors. Second place would obtain 3 factors; third, 2 factors; and fourth, 1 level. Then I tabulated the outcomes, which observe.

Based mostly on the full factors, the general winner was Bing Chat, with 11 factors. ChatGPT and Claude each tied for 2nd place, with 8 factors. And Bard introduced up the rear with 3 factors.

The outcomes have been a shock, as I hypothesized that ChatGPT would win, adopted by Claude after which Bing Chat. I used to be assured that Bard would are available in final place, which it did.

The takeaways: Find out how to use every generative AI instrument in your content material creation workflow

Based mostly on my experiences, together with the expertise of this AI Showdown, right here’s how one can finest use generative AI chatbots for content material advertising functions.

Use ChatGPT to:

  • Generate preliminary drafts and uncooked content material you may refine.
  • Present outlines and matter options to spark creativity.
  • Reply analysis questions to assist inform content material.
  • Summarize or develop on info.
  • Rework info into completely different codecs.

Use Claude to:

  • Evaluation and edit content material drafts to enhance accuracy, readability, and circulate.
  • Verify details and citations to make sure content material is appropriate.
  • Give different wording options to enhance tone and elegance.
  • Consider whether or not the content material meets objectives and tips.

Use Bing Chat to:

  • Analysis the net to search out knowledge, examples, and quotes to include.
  • Combination info from completely different sources.
  • Keep on primary conversations and reply questions for content material creators.

Use Bard to:

  • Faucet Google’s data graph for insightful analysis.
  • Generate recent views and angles primarily based on broader connections.
  • Determine associated matters and inquiries to cowl for audiences.

The secret’s combining every system’s strengths to reinforce completely different elements of the content material creation course of, from producing concepts to drafting and refining.

And always remember—your human creativity, important pondering, and oversight are nonetheless important for high quality outcomes.