Eight Methods To Use TikTok To Enhance Transparency With Your Prospects
For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month active users, TikTok is stuffed with potential prospects on your model, and its easy-to-use video-sharing capabilities make it the proper platform for rising transparency together with your followers and constructing the belief mandatory to draw new shoppers. However how must you get began?
Right here, eight members of Young Entrepreneur Council provide a couple of of their suggestions. Think about implementing one or all of those artistic concepts into your video advertising and marketing technique to construct a greater relationship together with your present prospects and attract new ones as nicely.
Members pictured from left to proper.
Pictures courtesy of the person members.
1. Share ‘Unboxing’ Movies
Manufacturers can enhance transparency with their followers and attract new prospects through video-sharing platforms by “unboxing” movies. Such movies will help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This will help construct belief with present prospects and attract potential prospects to purchase from them. – Andrew Munro, AffiliateWP
2. Reply Buyer Questions
Video-sharing platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply the general public and tackle their queries about completely different merchandise or processes. Not solely does this assist enhance transparency, nevertheless it additionally permits manufacturers to interact their respective goal audiences, which in flip can draw promising leads or prospects. – Stephanie Wells, Formidable Forms
3. Doc Your Entrepreneurial Journey
Essentially the most artistic means manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it have been a actuality TV program. Folks love following an ideal entrepreneurial story in actual time. By means of drama, intrigue and transparency, you possibly can seize consideration on video-sharing platforms and switch it into paying prospects who really feel personally invested in your success. – Rob Hoffman, Contact Studios
4. Spotlight The Influence Of Your Mission And Work
Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a constructive influence on the world. This will embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers will help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz
5. Provide A Behind-The-Scenes Look
One artistic methodology is to create behind-the-scenes content material that provides a glimpse into the interior workings of the model. This will embrace movies displaying the manufacturing course of for the model’s merchandise, the each day operations of the corporate or the individuals who work there. On this means, manufacturers will help construct belief and exhibit their dedication to transparency. – Candice Georgiadis, Digital Day
6. Focus on The Good And The Dangerous
Sure, it is necessary to share your organization’s successes, nevertheless it’s additionally necessary to share your challenges and struggles. Prospects can discover out any element (good and dangerous) of your organization if they need. Exhibiting each the positives and negatives will assist your viewers view your organization as trustworthy, and so they’ll higher join with the genuine individual behind the model. – Shu Saito, All Filters
7. Showcase Real Buyer Evaluations
Video-sharing platforms like TikTok are nice for social proof. Persons are typically indecisive in terms of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use circumstances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming resolution for them. That absolutely helps appeal to extra prospects. – Chris Klosowski, Easy Digital Downloads
8. Assist Prospects Clear up Their Issues
Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them resolve their issues. Providing options to points readily confronted by an viewers representing a specific area of interest permits manufacturers to construct belief and appeal to new prospects. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms
