Who Owns Nickelodeon? – Under30CEO

Nickelodeon is likely one of the largest and most recognizable little one manufacturers on the earth. Having a number of sister channels, theme parks, accommodations, and cruises, it has all of it. If you’re a younger entrepreneur then the Nickelodeon channel is perhaps fairly acquainted to you. However who owns Nickelodeon?

As of September 2018, the Nickelodeon channel had over 87 million households watching it in the US. So, who managed to create this empire of enjoyable and happiness? This text will clarify who based Nickelodeon and whether it is nonetheless underneath the identical possession. Let’s get began!

The Early Historical past of Nickelodeon

Nickelodeon will get its identify from the very first five-cent movies called nickelodeons. The channel itself appeared in December 1977 underneath Warner Cable Communications. On the time it was known as Pinwheel earlier than formally launched as Nickelodeon on April 1, 1979.

The concept for the channel was from Dr. Vivian Horner, an educator in addition to the director of analysis on the PBS present The Electrical Firm.  She created the primary sequence for the channel known as Pinwheel. The present turned common sufficient for Dr. Horner to increase it into the tv present that we all know now.

All through the 80s, Nickelodeon struggled and misplaced $10 million within the 4 years it had began. The administration was changed with MTV Networks president Bob Pittman who utilized the individuals from his channel and turned Nickelodeon round into its golden age.

Due to its new success, Nickelodeon began the Youngsters’ Alternative Awards, opened Nickelodeon Studios, and would turn into extra established due to its creation of authentic animation.

The Golden Age

Because of its authentic animated programming like Rugrats and Ren & Stimpy, Nickelodeon was capable of increase extra with extra programming. New reveals like All That and The Amanda Present turned big hits with tens of millions drawn in. Reveals like All That would launch careers akin to Kenan Thompson and Amanda Bynes.

Because the 90s went on, they toyed with their first theater-released motion pictures, which additionally proved to be successful. Then on Could 1, 1999, they launched their hottest present within the historical past of the channel Spongebob Squarepants. The Spongebob franchise has gone on to generate over $13 billion for Nickelodeon.

Nickelodeon Now

The channel has continued with success and plenty of different reveals, launching careers and catering to tens of millions of kids internationally. As of 2016, they’ve been going over their older properties and making motion pictures of them.

Nickelodeon would come underneath new administration after Cyma Zarghami was President from 2006 to 2018. She was changed with All That co-creator Brian Robbins. He would later turn into the CEO of Paramount Photos and is the Chief Content material Officer, Youngsters & Household, Paramount+.

Now, the channel works to increase throughout different platforms working with Viacom to launch Nickelodeon reveals and channels on Pluto TV and with Netflix. Nickelodeon additionally works with CBS and has a partnership with CBS Sports activities. In truth, Nickelodeon is a distinguished a part of the CBS protection of the Tremendous Bowl. This sports activities partnership result in the NFL internet hosting video games on the Nickelodeon channel.

Nickelodeon’s Proprietor

So who owns Nickelodeon? Dr. Vivian Horner was the founding father of the channel however by no means owned it. In actuality, she left the channel in 1983. She would later be a board chair member of the Financial institution Road Faculty of Training and served on the Board of the Nationwide Overseas Language Middle. In 1999 she credited Geraldine Laybourne with making Nickelodeon successful. She stated,

“Laybourne actually understands what youngsters need: Her Nickelodeon has an perspective, like Angelica from Rugrats. I respect it, however I like softer programming myself. I’m a bit old style. I’m unsure if I might have made Nickelodeon such a giant hit.”

Geraldine Laybourne was a program supervisor at Nickelodeon and began the focus-group strategy to their programming. Horner would later go away from COPD at 88 in Could 2022.

Paramount Media Networks has owned Nickelodeon because the community’s inception. First often known as Warner Cable Communications, Nickelodeon was made after there was potential to create new cable networks. With the success of Nickelodeon, Warner Cable Communications would rebrand and would fall underneath Viacom.


Nickelodeon was one of many first youngsters’s leisure networks, but it surely didn’t comprehend it but. With cable firms determining the concept of television channels, Nickelodeon turned lightning in a bottle with the thanks of Dr. Vivian Horner.

Since then, Nickelodeon continues to be going robust and has no indicators of stopping. The channel reveals that ingenuity, risk-taking, and exhausting work pays off ultimately. Whereas it could have gone underneath many ownerships, Nickelodeon by no means modified, all the time offering the very best content material for kids.

To not point out that it began the careers of many musicians and actors that we all know at the moment, Nickelodeon is accountable for a giant a part of our leisure and tradition.